In a recent post about Groupon's multi-billion dollar valuation and revenue estimates, colleague Erick Schonfeld talked about how creating repeat, loyal customers (and not just deal-happy coupon clippers) is essential to the daily deal site's long-term valuation -- and success. When Groupon offers 50 to 70 percent off a meal at a local pizza place, for example, the restaurant (and Groupon's site) tend to get flooded with eager pizza lovers, but that traffic really just translates to lead-generation and marketing marketing for the business. Which is great, yes, but Groupon hasn't yet figured out the key piece to the puzzle: creating a reliable way to measure how many of those customers end up returning to the pizzeria to pay full-price and offering the local business ways to keep 'em coming back. Florida-based mobile loyalty solution Sundrop Mobile is hoping to address this very problem. Sundrop's mobile service enables daily deal merchants like Groupon to capture data about their deal-redeeming customers and provides them with a way to create repeat, loyal customers.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/QjSJJE7jjvg/
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