When Amazon started selling Lady Gaga's album for $0.99 the other day, there was no doubt it would stand to lose millions. The total today, we now know, is about $3.2 million. This was still a good move for Amazon.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9aD9bcKfUrs/how-to-lose-32-million-and-still-win-by-amazoncom
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