Social Loyalty Startup Topguest Launching White Label Service With Facebook Integration

Topguest, the hot loyalty program which rewards users for engaging with brands on social networks, now has 5 million Facebook users in its database, the company has just revealed. These customers are collecting airline, hotel and other travel rewards points for their social networking activity, like Foursquare and Facebook check-ins, for example. Today, the company is announcing a new product that will make Topguest not just a social loyalty program, but a full-fledged social loyalty SaaS company. This fall it will debut a white-label service that will allow brands to customize their communication with each of their customers, based on their social networking activity. Topguest's first partner with this effort will be Hilton HHonors.

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