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Thursday, November 17, 2011
Android Global: South Korea Second Only To U.S. In App Downloads
Research firm research2guidance this morning published a report that offers key findings from an analysis of mobile app trends in the Android Market. The first point is perhaps not so surprising: Although we think of Android as having significant global reach as a mobile operating system, the U.S. remains (by far) the largest market for Android apps. According to the study, with over 3.49 billion total downloads as of September 2011 and with 50 percent of Android app downloads (to date) originating at home, the U.S. is dominating the Android app market. However, the research firm is quick to point out that, although the U.S. leads, there is some saturation happening here, while other markets abroad have come to represent significant growth areas -- and hotbeds of activity. In fact, (though this may not be news, it doesn't seem to be widely covered in the U.S.), South Korea has the second largest market in terms of app downloads and market share.
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